Rocket Science Studios creates animated ad film for Force Motors
Use of animation in advertising campaigns is growing trend today and the newest company to animate their advert is Force Motors.
Their new 20 second ad, sports 3D animation which is the result of a great deal of effort put in by Rocket Science Studios. The film was executed for Purav Sood an Independent Film Maker in collaboration with Triton Communication.
The ad has an architectural plot which beautifully displays the assembling of each part of the machine and finally presents the redesigned vehicle, so as to show the high-tech engineering used. This ad has been created to showcase Force Motors in a new light. The company has reinvented the design of their vehicle to be more contemporary and comfortable.
Throwing light on other important aspects, Evon Reddy, one of the founders of Rocket Science Studios said, “It took us two weeks, including conceptualization, for making the ad film. Each aspect of the execution was pre-calculated before assigning manpower and systems to the project, making it a procedural pipeline. I am happy that we were able to deliver creative and beautiful visual solutions to the complex shots and worked efficiently under very demanding circumstances.”
Akash Reddy, the Creative Director of the project headed a team of 20 professionals. When asked about the challenges faced, Akash Reddy told AnimationXpress.com, “The concept envisioned called for a photorealistic rendering. The main challenge was modeling hundreds of pieces, then animating the broken pieces and having them blend-in seamlessly.”
Evon Reddy explained, “It was a challenging commercial as it needed spirited team work to complete it on-schedule, as per the visualization. Our primary focus was on communicating the revolutionary model of Force Motors with new age technology and design”. Considering the responses so far he added, “Our client audience expects us to maintain and better the standards. Each of our varied experiences has taught us to think strategically, understand the story structure & balance both the creative & business ends of the process.”
A highly enthusiastic Reddy concluded by saying, “It’s immensely satisfying to execute such challenging projects and move a step ahead.”