Rocket Science Studios creates animated ad film for Force Motors

Rocket Science Studios creates animated ad film for Force Motors

Use of animation in advertising campaigns is growing trend today and the newest company to animate their advert is Force Motors.

Their new 20 second ad, sports 3D animation which is the result of a great deal of effort put in by Rocket Science Studios. The film was executed for Purav Sood an Independent Film Maker in collaboration with Triton Communication.

The ad has an architectural plot which beautifully displays the assembling of each part of the machine and finally presents the redesigned vehicle, so as to show the high-tech engineering used. This ad has been created to showcase Force Motors in a new light. The company has reinvented the design of their vehicle to be more contemporary and comfortable.

Throwing light on other important aspects, Evon Reddy, one of the founders of Rocket Science Studios said, “It took us two weeks, including conceptualization, for making the ad film. Each aspect of the execution was pre-calculated before assigning manpower and systems to the project, making it a procedural pipeline. I am happy that we were able to deliver creative and beautiful visual solutions to the complex shots and worked efficiently under very demanding circumstances.”

Akash Reddy, the Creative Director of the project headed a team of 20 professionals. When asked about the challenges faced, Akash Reddy told AnimationXpress.com, “The concept envisioned called for a photorealistic rendering. The main challenge was modeling hundreds of pieces, then animating the broken pieces and having them blend-in seamlessly.”

Evon Reddy explained, “It was a challenging commercial as it needed spirited team work to complete it on-schedule, as per the visualization. Our primary focus was on communicating the revolutionary model of Force Motors with new age technology and design”. Considering the responses so far he added, “Our client audience expects us to maintain and better the standards. Each of our varied experiences has taught us to think strategically, understand the story structure & balance both the creative & business ends of the process.”

A highly enthusiastic Reddy concluded by saying, “It’s immensely satisfying to execute such challenging projects and move a step ahead.”

hemaroo's Ghatothkach at Cannes

Ghatothkach - Master of Magic, the 90-minute 2D animated film by Mumbai based Shemaroo Entertainment and Hyderabad based Sun Animatics, is all set to be screened at the Cannes Film Festival 2008.

"The film was previously promoted at the Cannes Film Festival 2007. After the phenomenal response that we got last year, the film is now being screened at Cannes to give international exposure," shared Smita Maroo, Head of Animation at Shemaroo.

"Through this, we hope to make people believe that good content can be produced in India. It is also for promoting the film and making people all over the world aware about the character," she added.

The film is directed by Singeetam Srinivasa Rao, who has more than 50 years of experience in the Indian and South Indian film industries. He has 60 films to his credits including films like Pushpak, Appuraja and Son of Aladdin, a 3D animated film which has been appreciated round the world.

Budgeted at Rs 150 million, the 100-minute long film is targeted at children in the age group of four to 10 years. The film is slated for a May 23 worldwide release and has been dubbed in seven different languages namely English, Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali with English subtitles for USA and Canada.

The film is the journey of a prince and his elephant friend - it is full of magic. When challenged by evil forces that are out to destroy him and to stop him from fulfilling his destiny, Ghattu and Gajju form an invincible team to fight them. Together they unite two soul-mates against all odds.

Ghatothkach, lovingly called Ghattu is the prince of the forest and is blessed with extra-ordinary powers. He has loads of fun with his magical powers, but also uses them to protect everyone around him. As a five year old, he rescues Gajju, a baby elephant which leads to a lifelong friendship.

Many big names from the Indian film industry have worked on it on different fronts. Lyrics for this movie are by Sameer and the songs have been sung by Shravan (Hanuman Fame), Shaan, Shreya Ghosal, Sunidhi Chauhan, Sudeesh Bhosle, Mahalaxmi Iyer and Daler Mehandi.

Owell Mina has worked as the Animation Director for the film. He has 20 years of experience in animation industry with world class series shows like Legend of Dragon and Little Amadeus to his credit.

The music is composed by Pravin Mani, associate of Indian Prodigy AR Rehman. 48 Camera Motion Capture Technology has been used for the film.